Shop By New Additions
A dazzling lineup of fresh-from-the-factory toys and hot preorders that promise epic adventures for all ages!
Imagimake DIY Magnetic Dress Up - Princess
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Imagimake Mapology: World Jigsaw Puzzle
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Imagimake Mapology Europe with Flags & Capitals Puzzle
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Imagimake Mapology Physical Map - USA Puzzle
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Imagimake Mirror Mosaic - Princess & Unicorn
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Imagimake Mapology USA with Capitals Puzzle
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KaiBot Charging Carry-Case
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Kaibot Advanced Coding Cards
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KaiBot Hybrid Coding Robot
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KaiBot Market Math (Age 5 to 9)
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KaiBot Literacy Kitchen (Age 5 to 9)
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Shop By Categories
Unlock endless fun with our handpicked categories – each bursting with 100% authentic toys to match your little one's wildest whims!
Featured Collections
Smartivity creates STEM educational toys designed to spark curiosity, boost creativity, and support brain development in children of all ages. Guided by child psychology, each toy turns learning into fun, hands-on exploration.
Makeblock is an education technology company offering STEAM learning solutions through robot kits, laser cutters, and user-friendly software like mBlock.
The 3Doodler Start+ is a child-safe 3D pen for ages 6+, designed for safe, screen-free STEM learning by allowing kids to draw and build 3D objects from eco-friendly, low-temperature plastic.
Shop By Best Sellers
These crowd-pleasers are flying off the shelves faster than a fidget spinner on steroids!
LEGO Education 45678 SPIKE Prime Set
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Bunzi 2-in-1 Balance Bike
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Smartivity Pinball Machine DIY STEAM Construction Game
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CircuitMess STEM Adventure Box Set
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Play at its Finest. Make Learning Fun.
Singapore-born, world-bound: TOYTAG crafts the ultimate toy realm—100% authentic, award-winning treasures from the globe's finest brands – igniting boundless imagination, joyful discovery, and lifelong play magic for every child and family, straight from Singapore's spirited core to every corner of the earth.
Based in Singapore
4,8 Review Score
Over 100,000 Joy Boxes Shipped
100% Authentic
No knockoffs, no worries – just genuine, safe, and sparkly delights straight from trusted brands that kids (and parents) can trust.
Price transparency
Fair pricing ensures you know exactly what you’re paying for, with no hidden costs or markups.
Eco-conscious
All products consider a more holistic environmental impact and are designed for a longer lifetime in a way.
Sustainability
Committed to sustainable practices, ethical sourcing, and reducing environmental impact.
We team up with the crème de la crème of toy brands – trusted global icons and innovative creators who craft 100% authentic wonders that fuel imaginations across America.
