Ottie's Fishy Business
Ottie's Fishy Business
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LAUNCH PROMO: Ottie's Fishy Business (Ed. 1) + FREE Eco Tote Bag!
Singapore's first homegrown marketing-themed card game
Help Ottie the otter grow her little fish stand into a splashing success. Perfect for curious kids, parents, and even grown-ups to learn about clever marketing.
- Ages 7-16 recommended, or adults young at heart. Families love it!
- The game sneaks in basic marketing concepts while you play - so you’ll learn as you go.
Meet Ottie the otter, a former koi thief turned honest fish-seller! Help Ottie attract customers to her fish stand using real-world marketing tactics simplified for kids or adults young at heart.
Designed for children aged 7 and older, Ottie’s Fishy Business is one of Singapore’s first card games that teaches real marketing concepts through play. It introduces concepts like word of mouth, advertisements, A/B testing, and more through fast-paced, icon-matching gameplay.
For a limited time only, get a free Ottie-branded Eco Tote Bag with every set ordered. While stocks last.
What do the cards represent?
Action Cards are the building blocks of marketing.
- Each card shows one marketing action (like Word of Mouth, News & Press, Influencers).
- Players discover how marketers use different tactics to reach people
Mission Cards are the real-world marketing goals.
- Each Mission Card describes a scenario Ottie faces — like Ottie’s Birthday Sale or Ocean Cleanup.
- Players match actions to missions to see how strategies combine to attract customers.
Wild Cards are the strategic lessons of marketing - thinking, testing, and adapting.
- Cards include Market Research, A/B Test, and Pivot.
- Players learn that good marketers don’t just act — they think, test, and change course when needed.
How to play
Play marketing cards to attract new customers to Ottie’s fish stand.
- 4x Mission Cards are placed on the table. Each one represents a dazzling marketing strategy to bring in new customers.
- Every player draws 6x from a pile of Action and Wild Cards.
- Match your Action Cards with the icons on any of the Mission Cards, and play them before anyone else does.
- Use Wild Cards to surprise friends and change the dynamics of the game.
- The player who brings Ottie the most customers wins.
What Comes in the Box?
55 cards, 1 instruction manual, 1 card box.
Oh, don’t forget Ottie’s hopes and dreams.
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