Kizingo was inspired by the need to solve the many eating problems faced by kids at a young age such as picky eating and overeating, that may be responsible for the rising obesity rates in US kids.

The founders of Kizingo noticed that traditional spoons are not suitable for little kids's hands and created wider and shorter spoons that allow for easy grasping and control. This promotes the habit of self-feeding which is beneficial for their diet and motor skills development. 

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